Entrepreneurs are some of the most creative people on the planet. They observe a problem in the world, and they act on it with immense thought and very innovative solutions. Business people all start out with an idea of what they want to achieve, but not everybody has the financial resources to become big-time investors.
Some people have a lot resources to start their business, such as Jeff Bezos receiving help from his parents to start Amazon. Other people start with smaller funds, and they never receive any in the future.
This is one of the reasons small businesses receive so much support from their customers. They are more in touch with what their customers want, and they provide more intimate customer service than their large competitors. This is evident in many different industries.
For example, comparing a small insurance company vs. large ones leads to various conclusions about the benefits of a small business. We’ll discuss these examples and many others to give you some of the best logic behind supporting small businesses.
Small Businesses Love Their Communities
Many small businesses create their slogans, practices, and messages around the needs of the community they’re located in. A coffee shop in Seattle that tries to understand the flavors customers desire is going to mean a lot more to the townspeople than Starbucks and their same yearly promotions.
Small businesses are going to understand what a community is in need of more than a big company. They are more in touch with the community because they are often not as far along in their business journey. The owners of a small business were perhaps recently a part of their own consumer base, and they want to continue to serve that community.
The sales numbers that come from small businesses often get redistributed to a cause they care about. For example, a basketball apparel company in Indiana might decide to give 10% of their sales to the local high school team.
Large companies often choose a generic charity that customers don’t even get to see the results from. The Salvation Army and the Red Cross can help people in need, but most of us will never see those good deeds amount to anything before our eyes.
You Almost Always Talk to the Business Owners
When you decide to give your business to a small business owner, you know you are always going to get to speak with the people who run the company. In a company with so few employees, the boss is always just a couple of people away. If you’re unhappy with your purchase, you can take it up right away with the owner.
When you get bad service or merchandise from a big company, there is virtually no way to take care of the problem and ensure better treatment next time. The high schooler who is getting paid minimum wage gets to endure the wrath of the angry customers. The worker at a big company can’t really do much about the business practices of their employer.
You know the service and the products you are buying will be of the highest quality when you go to a small business for your needs. The entrepreneur has a personal hand in sales, marketing, and other ventures. He or she will always want to get to know the customers because you can’t grow your brand without these great, hands-on practices.
This is never more true than in the world of small auto insurance companies. You know that if you have an issue with your policy the person you talk to will understand your situation. Big insurance companies have so many agents and receptionists that it can sometimes create a cold, unfriendly atmosphere.
There is no way for the big insurer to understand your personal needs like a small company will. They are going to work with you and make your budget for auto insurance a priority, not just another number added to their spreadsheet.
These same principles apply to basically any industry. Think about these benefits anytime you go shopping for any of your essentials in life.
There Is More Creativity
Big businesses may have started out their journey with creativity in their veins, but it wanes as time goes on. Complacency is sure to kick in for any entity that becomes large and successful. Small businesses are much more likely to look for the next big product or service solution, lending to greater innovations than their big counterparts.
This creativity springs from normal people who want to help others. Sometimes it’s someone in education who wants to help students balance work and study sessions with a unique curriculum. Helping kids is always an admirable quest in the business world.
Other times it may be an internet-savvy entrepreneur who wants to sell their knick-knacks and useful items lying around the house online. They want to use the skills and outstanding qualities they possess to change the world.
These desires translate into incredible creative endeavors that big companies sometimes let slip through the cracks. Big companies often think of their consumer base as a whole because it is so large, while smaller companies think about customers on an individual level.
Think about the ways you enjoy playing a small indie video game, or reading a book from a new author you never heard about before.
These outlets for new ideas take fresh approaches to their work and storytelling techniques. Indie creators are small-time entrepreneurs who show the breadth and depth of the one-person venture.
And when something catches on in the business world because it’s new and fresh, it creates competition. Remember the chicken sandwich wars back in 2019? Everyone wants in on the craze. This is only possible when small businesses push industries forward with their new blood.
If you give your money to these people because you enjoy their products or their intellectual property, you are laying the foundation for future successes for small businesses. And with that capital, these entrepreneurs can continue to change the world and come up with even more awesome things you will enjoy for decades to come. Don’t let that possibility go away.
Shawn Laib writes and researches for the car insurance site, CarInsuranceComparison.com. He wants to help encourage small businesses to pursue their dreams by proving their worth in places like the insurance industry.