TikTok is a large community of creators who share short videos that span from 3 to 15 minutes. The platform has taken the Internet by storm in the last couple of years, especially when celebrities and famous influencers created their profiles.
TikTok content creators share different themed videos, from education, comedy, dancing, and tutorials. But can you make money on TikTok? The answer, most certainly, is yes. Certain criteria need to be followed, like having more than 10,000 followers, being at least 18 years old, and having at least 100,000 views over the last month.
If you are looking for different ways to leverage your fanbase and grow your audience, you’ve come to the right place. Look at the strategies from top creators on TikTok and learn more from the tips below.
3 Ways to Grow Your TikTok Fanbase
If you want to succeed and learn how do you get more followers on TikTok, you need to nurture your online presence on the platform. You’ll get more attention if your audience is larger, thus you can increase brand awareness, create long-lasting relationships with your followers, and boost sales.
However, to use the full potential of the platform, you need to have genuine TikTok followers that can help you expand your visibility and reach a larger community. Below are 3 common ways to grow your TikTok count.
- Identify Your Audience
Identifying your TikTok audience is crucial in growing your follower count. TikTok is a place where users from different demographics, niches, and locations are active on the platform. A certain type of content might do well for some users, while it won’t do so well for others.
Before creating your profile, you need to figure out what type of content your target audience likes. And only then start creating. You need to approach the content creation process to entertain and educate your followers, so they have a reason to follow you. The content needs to resonate with the followers.
Copyright: Solen Feyissa on Unsplash I License: CC0 Public Domain
- Follow Trends
Following trends means keeping up to date with the latest activities that keep TikTok-ers on the top of the ladder. Nevertheless, it doesn’t mean that you should follow trends just for the sake of it. Make sure you join trends that your audience participates in as well.
The TikTok trends are a great way to share more about your and your brand’s personality, use hashtags to increase visibility, and give an entertaining note to your followers.
- Create Challenges
TikTok users like to participate in challenges. As a matter of fact, the platform became famous for the different video challenges like dares, dances, and sharing personal experiences regarding a certain topic. And when you create the challenges, ensure to include the right hashtags.
3 Ways to Make Money on TikTok
Now comes the fun part. Making money on TikTok is possible if you have the right audience and the right marketing strategies to leverage on the platform. Deciding on how to monetize your platform depends on how well you understand your audience. And while there’s no single rule for monetizing it, below are some strategies that can help you do it.
- Sell Merch
Selling products on TikTok is a great way to monetize your content. Anyone can make and sell merch to their fans as long as there is a decent demand for the products. You can sell pillowcases, tote bags, t-shirts, hats, stickers, coffee mugs, notebooks, or any mix of them.
A rule of thumb is that print-on-demand products have better benefits, like a personal connection to the work you do on the platform, raising brand awareness when a follower of yours wears the merch in public.
Copyright: Solen Feyissa on Unsplash I License: CC0 Public Domain
- Collect Virtual Gifts
Most social networks have live streaming features, however, going live on TikTok can get you virtual gifts that you can redeem for payment. To get the most out of collecting virtual gifts and going live on TikTok, here are some tips that can guide you through the process:
- Choose the right time to go live – you need to go live when most of your followers are online. You can check your profile settings and choose Analytics to see when your audience is active throughout the day
- Stick around for a while – do not turn off the “live” immediately since this can give a chance to the users to see you and send you gifts
- Use hashtags and make sure your Internet connection is stable
- Collect Donations From Fans
Collecting donations from fans is also known as crowdfunding and is one of the best avenues for making money on TikTok. Crowdfunding can be done by hosting live fundraising events or funding a goal. You can check specific projects for crowdfunding here.
Enjoy Your Boosted TikTok Profile!
Besides growing your follower count and making money on TikTok, it’s important to enjoy the time you spend creating and entertaining your audience. For more information regarding social media topics, check our blog.