If you’re a new business owner, you probably know by now that the internet is one of the best ways to drive sales. What you might not know is how this can be done. Let’s take a closer look at seven different ways you can market your business.
What Is Digital Marketing?
Before we talk about the seven types of digital marketing, let’s talk about what it is. The term is used to describe various online marketing techniques used to reach consumers. It allows businesses to establish a brand identity.
What Are the 7 Types of Digital Marketing?
Utilizing multiple types of digital marketing techniques can help increase your chances of business success. Let’ts take a closer look at the seven different types:
1. Social Media Marketing
Social media marketing is one of the most important types of marketing for small and large businesses. You’ll use social media platforms like Facebook, Instagram, YouTube, TikTok, Twitter, and LinkedIn to try to reach potential customers.
When it comes to social media advertising, it’s possible to receive organic traffic (or free traffic). Another option is to try targeted advertising on platforms like Facebook, Instagram, and LinkedIn. You will set an ad budget and set targets to reach your potential audience. It can be a tricky process, so you might consider hiring a social media marketing company to make the most of it. Another way to reach customers is to avail growth services such as Growthoid, Kicksta, or Nitreo for Instagram. A lot of different softwares are available for different platforms.
2. Search Engine Optimization (SEO)
SEO uses several techniques with one goal in mind: increasing a website’s Google ranking to drive more internet traffic. It involves several strategies, including keyword placement, alt text for images, properly formatting links, and more.
3. Content Marketing
With this form of digital marketing, informational content is shared to help increase brand awareness and encourage the reader to take action, such as purchasing a product or joining a newsletter. Content marketing can be done through websites, podcasts, and YouTube or TikTok — anything that could potentially make your content go viral.
4. Pay-Per-Click (PPC)
Pay-per-click advertising is when you pay for ads to be placed on search engines and websites. You will set a budget and pay a certain amount of money for ad clicks. This is a short-term marketing method that can drive a lot of traffic to your website.
5. Affiliate Marketing
Affiliate marketing is when you allow other websites, blogs or influencers to promote your products on their platforms. They’ll drive traffic to your products, and every time you have a sale, they’ll receive a commission or a portion of the sale in exchange. This makes many website owners, bloggers, and influencers push your products hard so they can profit, too. It can be a very effective option if you sell products.
6. Email Marketing
Even with social media marketing leading the way, there’s still room for email marketing. Most people tend to check their email on a daily basis.
Email marketing involves creating a newsletter to notify customers of discounts or new product releases to help drive sales. If you sell products or services on your website, this can be a very effective digital marketing strategy.
7. Mobile Marketing
Mobile marketing is when you reach consumers through their smartphones, tablets and other mobile devices. Although it can refer to mobile device apps and social media marketing, text marketing is generally what most marketers are referring to when it comes to this method.
Most businesses benefit from using a combination of these types of digital marketing strategies. The right one for you ultimately depends on the type of business you have and your budget. Some methods, such as posting TikTok videos, are completely free of charge, whereas pay-per-click marketing can really add up.