Information and Benefits of Marquee Sign Advertising for Businesses

Over recent decades, it’s become increasingly difficult for small businesses to get noticed among hoards of corporations and newly constructed strip malls and shopping centers.

If you’re looking for a way to get your business to stand out among the crowd, marquee signs should be at the top of your list. Having a unique, custom advertising sign is an inexpensive way to get your business noticed and connect with your target market.

How Can a Marquee Sign Benefit My Business?

Purchasing a marquee sign can have a number of positive impacts on your business. The first and probably most obvious is that having a marquee sign will draw attention to your business. Placing a marquee sign out front is a simple way to generate interest in your business from passersby. Additionally, utilizing one of these signs is a simple marketing tool that is easily customizable.

Your business can simply change the letters on the sign to advertise current special deals, important information, or inspiring messages to your clients. Another way this form of advertising benefits your business is through identifying with your target market. A well-designed sign can help build rapport with return clients.

How to Get Creative with a Marquee Sign
One of the best ways that a marquee sign can help generate interest in your business is by being creative with it. In addition to being a marketing tool, a well-designed sign can become a popular trademark or backdrop for social media photos that will create memorable moments for clients and keep them coming back for more.

Another attention grabbing idea is to use humor when adding letters to your sign. Some companies even hire creative marketing companies to help them come up with witty and eye-catching taglines and advertisements. 

What Types of Signs are Available?
There are hundreds of different varieties of marquee advertising signs available on the market and choosing the right one for your business largely depends on the type of business as well as your budget.

While some businesses may benefit from a traditional backlit marquee sign with vinyl or metal letters, businesses looking for a more modern sign may opt for a light LED version to display graphics and important information at the click of a button.

Certain businesses like restaurants and bars may benefit from having custom lighted marquee letters up to seven feet in height made to add an opportunity for customers to take memorable photos from family dinners or special events.

How Much Does a Marquee Sign Cost?

The cost for a marquee sign will vary depending on a number of factors including the size and shape of the sign, whether the sign is digital or not, and if you want advertising on just one or both sides of the sign. Additionally, LED marquee signs will come with added expenses like electricity bills and costs for graphic designs.

To know if you’re getting the best deal when choosing a marquee sign for your business, it’s important to get a quote before making a purchase.

A reputable company will be able to provide an accurate quote as well as provide information about any additional services like graphic design, maintenance, insurance, and more. Additionally, these signs typically have very little cost associated with upkeep after the initial installment so your advertising will eventually pay for itself.

Is a Marquee Sign Right for My Business?

The answer to this question is a resounding yes. There are very few businesses that would not benefit from purchasing and installing a marquee sign. These advertising signs can be easily customized with brand logos and trademarks making them the perfect advertising tool for all types of businesses.

Some of the most popular businesses that benefit from having a marquee sign are schools, churches, restaurants, and other commercial businesses because they can easily update the sign to alert their audience to a number of important updates related to the business.

Outcomes of Adding a Marquee Sign to Your Business

If you’re still on the fence about making the decision to add a marquee sign to your business, it would be worthwhile to check out data from the U.S Small Business Administration.

In a two year study performed by the SBA, more than half of the customers interviewed stated that the company’s sign was their first exposure to their products and services.

This study concluded that a bright, easy to read sign could potentially help generate 15-45% of the overall revenue for that company. They also noted that having a sign on the premises is an asset to the company because the sign is always noticeable any time of day.